Cookies. Are Advertisers Stalking you?

Posted by Rhys Korbely on 19-Mar-2019 14:11:41

 

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You’re probably wondering why yo’re getting advertisements for things you already want or have searched for in the past. The reason you are being targeted by specific advertising is because of advertiser’s greatest asset, Cookies & Data. Cookies are small files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular client and website.

Cookies are a convenient way to carry information from one session on a website to another, or between sessions on related websites, without having to burden a server machine with massive amounts of data storage.

Most commercial websites include embedded advertising material which is served from a third-party site, and it is possible for such adverts to store a cookie for that third-party site, containing information fed to it from the containing site - such information might include the name of the site, particular products being viewed, pages visited, etc. When the user later visits another site containing a similar embedded advert from the same third-party site, the advertiser will be able to read the cookie and use it to determine some information about the user’s browsing history. This enables publishers to serve adverts targeted at a user’s interests, so in theory having a greater chance of being relevant to the user.

Now by combining websites that use Advertising Cookies, IP Search History Tracking and Social Media Data advertisers can get really specific when they want to advertise their product. So in essence this means that you’ll get better targeted ads and wont be bombarded with ads that have no relevance to you.

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So now you know why you’re getting these specific ads is there anything you can do about it. The short answer is yes and the long answer is no, you can change your privacy settings on all your social media and even your Google account in regards to tracking and keeping logs. But unfortunately the more you use Social Media, Search Engines and the Internet at large the more data your giving up for these services to stay ‘free’ and keep operating the way they are.

 

 

Topics: Marketing, Technology, Advertising